House Beautiful is hopping on the Pinterest bandwagon today courtesy of digital watermarking provider Digimarc, which has just introduced technology allowing consumers to pin magazine images from the real world to their Pinterest boards. While functionally similar to the online "Pin It" button, the Digimarc solution uses the company's proprietary technology to embed an imperceptible watermark in a printed magazine image. When scanned, users are immediately taken to the pre-configured Pinterest page for the image, allowing them to then re-pin it to their own boards.
Monday, May 21, 2012
House Beautiful Tests Pinterest Integration?In Its Printed Pages
House Beautiful is hopping on the Pinterest bandwagon today courtesy of digital watermarking provider Digimarc, which has just introduced technology allowing consumers to pin magazine images from the real world to their Pinterest boards. While functionally similar to the online "Pin It" button, the Digimarc solution uses the company's proprietary technology to embed an imperceptible watermark in a printed magazine image. When scanned, users are immediately taken to the pre-configured Pinterest page for the image, allowing them to then re-pin it to their own boards.
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