Recently the wedding planning site added a social login component which will allow PWG advertisers to use their social networking accounts to log in and access their vendor dashboards. [...] if a vendor adds a photo, a video, or a wedding deal to their online profile, these details will be published to their social networking account of choice for all their fans, friends, and followers to see. Some of the benefits of social login include eliminating the need for wedding vendors to remember a separate pwg.com username and password; creates the foundation for social marketing by publishing vendor updates to social networking sites; and increases unique visits by effortlessly building backlinks to pwg.com
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